Industry Analysis

Research and Analysis of Industry Trends

When we formulate a comprehensive search marketing strategy for you, our first step is to accumulate as much insight as possible regarding your business, your industry, and your competition. Keyword research is by far the most valuable tool for identifying the terms and phrases to target for SEO.

The benefit of this analysis cannot be overstated; With keyword research, it’s possible to foresee changes in demand, transition with changing market conditions, and produce the products, services and online content that potential customers are actively searching for.

Choosing the right keywords

Researching the demand for a particular keyword can be as simple as typing it into a major search engine. Keep in mind, the amount of ads running alongside the results are an indication of a high-value keyword.

It’s essential to understand the demand for a particular keyword or phrase. If big brands take up the top 10 results for a given keyword & you're new to the web, you’ll have your work cut out for you.

We’re all familiar with traditional keyword stuffing. Thankfully, those days are over. Google now recognises plurals, abbreviations, variations of root words such as search & searching, acronyms, and yes, even synonyms..

Keyword Checklist

Identify SEO competitors

  • Long-time competitors sites
  • Top sites in your industry (Alexa / Similarweb)
  • Organic competitors (Semrush)

Validate SEO competitors

  • Check their current ranked keywords (Semrush / Similarweb)
  • Check your current ranked keywords (GWT Queries / Semrush Positions / Similarweb Search Traffic )
  • Select the competitors that are targeting the same or similar keywords as you
  • Expand targeted keywords by identifying more (Google Keyword Planner / SuggestMrx)

Compare SEO competitors

  • KEYWORDS - Type of keywords, relevance, search volume, numbers ranked, ranking positions
  • RANKED PAGES POPULARITY - Page authority, domain authority, external links, external followed links
  • RANKED CONTENT - Relevance, optimisation, social metrics

Select target keywords based on...

  • Relevance, search volume, profitability
  • Your ranking vs competitors
  • Your popularity vs competitors
  • Your content vs competitors
  • Number & type of competitors in search results

Get the edge over your competition

Every month, thousands of consumers search online for products and services that YOU already provide. The question is...Are you giving potential customers the oportunity to choose your business?

Search engine optimisation is your window to more leads, conversions and in turn, sales. So why wait? Start building your online presence today with Web2 - Adelaide's SEO experts.

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